OK, so it’s a little over the top, but have you, at least, encouraged an entrepreneur today? It’s a running joke in our Help Startups organization that the first thing friends and family say to someone thinking of starting their own business is, “Are you sure you want to do that? Wouldn’t you rather have the security of a job?”
This is one of those real Pittsburgh attitudes – get a job with a large company and work until you retire. Unfortunately, that reality ceased to exist decades ago, but most ‘Burghers are still stuck there mentally. Almost all the large corporations that ruled our town are long gone, and there aren’t going to be any rising up to take their place.
Yet people still cling to the corporate mind set that ruled our area for most of the twentieth century. You graduated (mostly from high-school; who needed college), got a job at the mill, the shop or the mine, and worked there until you retired. In the process you did NOT take any risks. You protected your job by always taking the safe route; going with the status quo and repulsing any new ideas.
When I think back on my life, I honestly did not know there was any such thing as an entrepreneur until I was into my adult years. It simply was not something that was addressed in our education, or discussed at any level by anyone. Yet the irony of this is that Pittsburgh is the great city it is BECAUSE of entrepreneurs.
From the 1880’s until around 1920, Pittsburgh was the Silicon Valley of that era. Carnegie and Frick were entrepreneurs who knew how to create wealth through business operations. Westinghouse was almost as prolific an inventor as Edison. Mellon was the country’s premier venture capitalist, and these are but a few of the luminaries of that time.
Businesses were being started by entrepreneurs and inventors in, basically, sheds all over our area. Many of these became very successful and grew into international corporations, to the point that into the 1970’s Pittsburgh was the third largest Fortune 500 headquarters city in the United States.
That was the Good News, the Bad News was that we became the epitome of corporate bureaucracy – take NO risk. Now this is exactly the opposite approach of Carnegie, Mellon, et al. They took massive risks – no risk, no reward. Being an entrepreneur is all about taking risks.
Although most or our population isn’t aware of it, we actually still have that entrepreneurial spirit embodied in many of our citizens. The population isn’t aware because our major media (daily papers, TV and radio) don’t acknowledge that entrepreneurship is alive and well in our town. They only cover BIG business, even though over 60% of the jobs created in our area are produced by startup companies.
This is still a wonderful area with lots and lots of things to be proud of, but we need an attitude adjustment. Everyone needs to encourage entrepreneurs, not tut-tut behind their backs about how foolish they are.
Don’t fret if a startup company doesn’t last, it’s just part of the process. The people involved will learn from their mistakes and go on to form another company, one that may prove to be a major success. Giving everything you’ve got to try to build a company, is NOT considered a failure in Silicon Valley, Boston or Austin.
Our corporate types need to awaken to all the opportunities they are missing by totally ignoring the wealth of innovations percolating throughout our area. All our local entrepreneurs have ever asked is for our corporations to just consider the possibilities. They may be pleasantly surprised to find something that could produce major operational efficiencies and cost savings.
For our city to reclaim its greatness we need to get behind our startup community, listen to what they are saying, help them make connections. The overwhelming majority of our population would be amazed to know of all the exciting and diverse innovations that are being developed here by the next generation of Carnegie’s, Mellon’s, Westinghouse’s, Frick’s.
With some TLC we can nourish them into successful companies that will provide many well paying jobs throughout southwestern PA. So, please encourage and assist those entrepreneurs who are working tirelessly to reclaim the economic success we enjoyed a hundred years ago.
Gary Rosensteel is the Principal of NuCoPro, which provides strategic advisory services to startup companies. Gary also serves as Executive Director of the Help Startups organization, which is responsible for HelpStartups.com, the web portal for entrepreneurs.